CONSTRUCTION SERVICES CASE STUDY
Richard Earls Construction
He generated $50,000 in revenue!
Campaign Info
CONSTRUCTION SERVICES CASE STUDY VIDEO
Richard Earls Construction
CONSTRUCTION SERVICES CASE STUDY VIDEO
Richard Earls Construction
The Situation
Ranui Earls owns Richard Earls Construction in New Orleans, LA. Originally, they relied on word of mouth for new construction jobs, but then they realized they were not growing. Then Ranui heard about PostcardMania and wanted to get started with direct mail marketing.
The Solution
PostcardMania designed a 4.25 x 6 inch postcard with the following features:
- A QR code that when scanned goes to their website for more information
- An eye-catching design with bold and bright colors
- Message of “locally owned and operated” to let the prospect know they are close by
- Photos of their work to build trust with the recipient
- An offer of a discount on their services
- A list of available services they offer
They mailed 6,000 postcards to local residents who might need their services.
The Results
He generated $50,000 in revenue!
As a result, they received 20 responses, converted 5 of them and generated $50,000 in revenue. Since his business has been doing better, Ranui says he can live more comfortable and has been able to retire his dad. Some of the extra income he has made from these successful marketing campaigns he has been able to put back into his business too. He has also continued his direct mail marketing with PostcardMania and is excited to achieve even more amazing results in the future.
