The Situation

Service Maids is a young cleaning services company located in Garrett, KY. After a few years in business, they called PostcardMania for help building up their client base.

The Solution

Our marketing consultants recommended a postcard campaign and DirectMail2.0 for this Kentucky cleaning service. DirectMail2.0 provides mail tracking (so you can see when your postcards arrive in mailboxes), call tracking (so you can see exactly how many calls your postcard generates even the ones you miss) and automatic Google follow-up ads (so you can multiply your campaigns exposure exponentially for a fraction of the cost).

Heres what made their cleaning service postcard successful:

  • A simple concept with an appealing blue, white and red color scheme helps it stand out
  • The big, bold headline jumps out in red
  • The main image IMMEDIATELY tells the recipient exactly what kind of service theyre offering
  • Two good offers encourage prospects to make an appointment

To help Service Maids reach their ideal prospects, we provided them a list of 505 single-family homes with a combined income of $70,000 or more, to which they mailed twice.

The Results

8 interested prospects picked up the phone and called!

Service Maids has already received 8 calls from interested prospects inquiring about their services! Plus, through DirectMail2.0s tracking capabilities, they can see that their online ads have been seen more than 77,000 times, resulting in 63 click backs to their website!

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