Classic Window & Gutter Cleaning

The Situation

Classic Window & Gutter Cleaning in Omaha, NE provides professional window cleaning and gutter cleaning services to homeowners. They wanted to generate more  service appointments and grow their customer base, so they reached out to PostcardMania for help with their marketing.

The Solution

PostcardMania designed a postcard that included the following features:

• A bold headline and eye-catching design to immediately grab homeowners’ attention
• Clear benefits that highlighted a satisfaction guarantee
• Strong calls to action that encouraged recipients to schedule their cleaning service right away
• A QR code that when scanned goes straight to their website
• A five-star review from a happy customer
• Professional and friendly photos of the owner highlighting it as a family-owned business
• 3 offers for discounts off cleaning services

PostcardMania mailed 6,288 postcards total. Every month, about 1,000 postcards went out to their contacts.

At the same time, Classic Window & Gutter Cleaning launched an Everywhere Small Business campaign that included both postcards and matching digital ads. As a result, their audience started seeing digital ads on Google, Facebook, and Instagram around the same time their postcards started arriving in mailboxes. This multi-channel approach helped boost their response and played a key role in their success.

The Results

They generated $33,600 and an ROI of 703%!

As a result, they received more than 140 responses and converted 140 customers, generating $33,600 in revenue. Because they invested $4,182 in this campaign, they achieved an impressive 703% ROI.

The campaign is expected to continue paying off long after the initial mailing. According to the client, approximately 60% of these customers will use their services again within the next two years, creating even more long-term value from their direct mail investment.

Classic Window & Gutter Cleaning also ordered another 7,000 postcards since they now feel direct mail marketing delivers the best ROI for their business.