Cleaning Services Marketing Case Study

The Situation

Cityview is a team of professional cleaners who specializes in commercial and residential roof, window, and exterior cleaning. The cleaning service extends to two locations in Arkansas — Fort Smith and Fayetteville. They wanted to increase leads and book more jobs, so they reached out to PostcardMania for assistance.

The Solution

PostcardMania helped Cityview start a marketing campaign that combined professionally designed postcards with online follow-up ads on Google, Facebook, and Instagram using PostcardMania’s Everywhere Small Business product.

Design: The postcard includes:

• Before and after photos of their cleaning work so the recipient can see the improvements resulting from their jobs.
• Colorful and professionally designed graphics, giving the card an eye-catching edge.
• Transparency of their cleaning services so the recipient understands who they are and what they do.
• An exclusive offer for a $100 discount using the postcard, creating more incentive for potential households to respond.

They mailed 2,000 postcards to homeowners with single-family dwelling units and a home market value of more than $300,000. They plan to mail 4,000 more postcards.

The Results

Number of Times Google Ad Displayed
17,732
Google Ad Clicks
179
Number of Times Facebook & Instagram Ad Displayed
4,147
Facebook & Instagram Ad Clicks
49

Cityview had a great response to their first round of mailing postcards! After sending 2,000 cards, they received 10 calls and converted 8 of them into new jobs. This made them about $10,000 in income! This cleaning services also received 228 clicks to their website from combined Google and Facebook ads using PostcardMania’s Everywhere Small Business product.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other cleaning services!