10
Tracked Calls
Tracked Calls
The number of calls to the unique call tracking number on this client's postcard.
17732
Google Impressions
Google Impressions
The number of times this client's Google Ad was seen on the web.
179
Google Clicks
Google Clicks
The number of times this client's Google Ad was clicked on.
4147
FB/IG Impressions
FB/IG Impressions
The number of times this client's Facebook & Instagram Ad was seen on the web.
49
FB/IG Clicks
FB/IG Clicks
The number of times this client's Facebook & Instagram Ad was clicked on.

The Situation

Cityview is a team of professional cleaners who specializes in commercial and residential roof, window, and exterior cleaning. The cleaning service extends to two locations in Arkansas — Fort Smith and Fayetteville. They wanted to increase leads and book more jobs, so they reached out to PostcardMania for assistance.

The Solution

PostcardMania helped Cityview start a marketing campaign that combined professionally designed postcards with online follow-up ads on Google, Facebook, and Instagram using PostcardMania’s Everywhere Small Business product.

Design: The postcard includes:

  • Before and after photos of their cleaning work so the recipient can see the improvements resulting from their jobs.
  • Colorful and professionally designed graphics, giving the card an eye-catching edge.
  • Transparency of their cleaning services so the recipient understands who they are and what they do.
  • An exclusive offer for a $100 discount using the postcard, creating more incentive for potential households to respond.

They mailed 2,000 postcards to homeowners with single-family dwelling units and a home market value of more than $300,000. They plan to mail 4,000 more postcards.

The Results

Tracked Calls
10
Number of Times Google Ad Displayed
17732
Google Ad Clicks
179
Number of Times Facebook & Instagram Ad Displayed
4147
Facebook & Instagram Ad Clicks
49

Cityview had a great response to their first round of mailing postcards! After sending 2,000 cards, they received 10 calls and converted 8 of them into new jobs. This made them about $10,000 in income! This cleaning services also received 228 clicks to their website from combined Google and Facebook ads using PostcardMania’s Everywhere Small Business product.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other cleaning services!

Call or Text a Marketing Consultant 1-800-628-1804
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