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The Situation

Cityview is a team of professional cleaners who specializes in commercial and residential roof, window, and exterior cleaning. The cleaning service extends to two locations in Arkansas — Fort Smith and Fayetteville. They wanted to increase leads and book more jobs, so they reached out to PostcardMania for assistance.

The Solution

PostcardMania helped Cityview start a marketing campaign that combined professionally designed postcards with online follow-up ads on Google, Facebook, and Instagram using PostcardMania’s Everywhere Small Business product.

Design: The postcard includes:

  • Before and after photos of their cleaning work so the recipient can see the improvements resulting from their jobs.
  • Colorful and professionally designed graphics, giving the card an eye-catching edge.
  • Transparency of their cleaning services so the recipient understands who they are and what they do.
  • An exclusive offer for a $100 discount using the postcard, creating more incentive for potential households to respond.

They mailed 2,000 postcards to homeowners with single-family dwelling units and a home market value of more than $300,000. They plan to mail 4,000 more postcards.

The Results

booked 8 new jobs, which generated $10,000 in revenue!

Cityview had a great response to their first round of mailing postcards! After sending 2,000 cards, they received 10 calls and converted 8 of them into new jobs. This made them about $10,000 in income! This cleaning services also received 228 clicks to their website from combined Google and Facebook ads using PostcardMania’s Everywhere Small Business product.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other cleaning services!

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