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The Situation

Clean Choice Cleaning & Restoration is a carpet cleaning company located in Elkridge, MD. They needed to advertise their services and increase annual revenue, so they reached out to PostcardMania for help with their marketing.

 

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • 3 cut-out coupons for 10-30% off a cleaning service
  • Cute, eye-catching photos of pets and babies that make the prospect take a second look at the card
  • A five-star review from a happy customer
  • A list of services and benefits on the back of the card

Clean Choice Cleaning & Restoration mailed 6,495 postcards to their own list of contacts on a monthly mailing schedule. Each mailing included between 700-1,300 cards.

 

The Results

They got 7 new jobs and made $35,000 in revenue!

As a result, Clean Choice Cleaning & Restoration received 8 responses and converted 7 of them, bringing in $35,000 in revenue. Since their upfront investment was $4,018, their return on investment amounts to 771%!

CSID: 53592
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