Hotel & Resort Key Cards

The Situation

Hotel & Resort Key Cards, located in Maitland, FL, provides custom-branded hotel and resort key cards that help hospitality businesses enhance their guests’ experience while promoting their brand. They wanted to generate more sales, so they partnered with PostcardMania to launch a targeted direct mail campaign.

The Solution

PostcardMania designed a postcard that included the following features:

• A bold headline that immediately communicated the value of custom hotel key cards.
• Professional product imagery showcasing high-quality, custom-designed key cards to capture attention.
• A strong call to action encouraging recipients to shop their website and call their number.
• Offers of no sale tax and net 30 terms to customers.
• A list of benefits on the back of the card, including same-day shipping and fast delivery.

Hotel & Resort Key Cards mailed 3,747 postcards to their own mailing list, reaching qualified prospects with a highly targeted offer.

The Results

They generated $22,500 in revenue!

The campaign generated 15 responses, and every one of those prospects became a customer, resulting in a 100% conversion rate. Those 15 new customers generated $22,500 in revenue.

Because the company invested $2,575.24 in the campaign, it achieved an outstanding 773% ROI. With an average revenue of $1,500 per customer, the mailing proved that a well-targeted direct mail campaign can deliver exceptional results and a significant return on investment.

They were so impressed with the high ROI of direct mail that they ordered another 44,000 postcards!