BOATING SERVICES CASE STUDY
Norris Lake Dock Adjustments
They generated $21,000 in revenue!
Campaign Info
Google Ads
Facebook & Instagram Ads
Revenue Generated
BOATING SERVICES CASE STUDY VIDEO
Norris Lake Dock Adjustments
The Situation
Norris Lake Dock Adjustments provides specialized maintenance and security services for dock owners in Hamilton, OH. They were looking to bring in more leads and revenue, so they reached out to PostcardMania for help.
The Solution
PostcardMania designed a 4.25 x 6 inch postcard that included the following features:
- A strong headline on the front of the card that draws the recipient in
- A list of benefits on the back of the card
- A professional and compelling photo that helps get their message across quickly
Norris Lake Dock Adjustments signed up for an Everywhere Small Business campaign that combined both postcards and online ads. They mailed 2,000 postcards and ran ads on Google, Facebook, and Instagram at the same time. They provided their own list of contacts for the mailings, but the online ads targeted a similar audience to generate more leads.
The Results
They generated $21,000 in revenue!
As a result, they received 35 responses and converted 15 of them. These new customers generated $21,000 in revenue. Since they invested $2,393 in this marketing campaign, their ROI amounts to 777%!
