BEAUTY SERVICES SERVICES CASE STUDY
Hair By Katy
…45 new clients so far!
BEAUTY SERVICES SERVICES CASE STUDY VIDEO
Hair By Katy
The Situation
Hair By Katy Salon is a hair and beauty salon that specializes in hair cut and color. Their business wanted to let people know that they are taking appointments during the state’s COVID-19 re-opening plan, so they reached out to PostcardMania for assistance with spreading the word.
The Solution
The marketing experts at PostcardMania helped Hair By Katy Salon create a professionally designed postcard and digital ad campaign. The postcard design includes:
- Photos of past client haircuts to showcase their cut and style work to the recipient.
- A clear message stating that the salon is open, urging the recipient to book an appointment.
- A note on COVID-19 and how Hair By Katy will safely help potential new customers care for their hair.
- An exclusive discount with the postcard to entice the reader to book their beauty services.
They mailed 3,000 postcards to Lake Mary, Florida residents with a household income of more than $50,000.
The Results
…45 new clients so far!
According to Hair By Katy Salon, they had a great response! They gained 45 new customers at the salon after a direct mail and digital ad campaign. They also received 648 clicks to their website from combined Google, Facebook, and Instagram ads using PostcardMania’s Everywhere Small Business Product.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other beauty services!
