ADVERTISING & MARKETING SERVICES CASE STUDY
OxyDigital
They generated $4,000 immediately with the potential to reach $72,000 in 18 months.
Campaign Info
Revenue Generated
ADVERTISING & MARKETING SERVICES CASE STUDY VIDEO
OxyDigital
The Situation
OxyDigital is a marketing and advertising business located in Magnolia, TX. They wanted to generate more leads, so they reached out to PostcardMania for help with their marketing.
The Solution
PostcardMania helped OxyDigital launch a direct mail marketing campaign designed to reach potential customers in their target market.
Their postcard design included the following features:
- A large, bold headline on the front of the card that immediately grabs the prospect’s attention
- A QR code that when scanned goes to their website for more information
- A list of benefits on the back of the card
PostcardMania mailed 1,201 postcards to OxyDigital’s mailing list.
The Results
They generated $4,000 immediately with the potential to reach $72,000 in 18 months.
As a result, they received 39 responses and converted all of them, generating an estimated $4,000 in revenue to date. OxyDigital generated an average of $102.56 in revenue per client from the campaign. Because they invested $1,186 in this campaign, their ROI amounts to an impressive 237%!
The results could become even more impressive over time:
With an average client lifetime of 18 months, OxyDigital estimates that the total revenue generated from these customers could reach $72,000 — giving the campaign a potential ROI of 5,970%!
