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The Situation

Olson Comfort Services has been providing professional organizations in the Waukegan, IL area with commercial heating and air conditioning services for more than 30 years. They came to PostcardMania for help with generating more leads for their business.

The Solution

Our marketing team designed a campaign that would get more local leads reaching in to do business with Olson Comfort Services.

  • The image of the little boy sucking water from a toilet boy definitely grabs attention — yuck!
  • The headline is not only easy to see against the green background, but it’s very easy for anyone to agree with.
  • The call to action is BIG — the way it should be to get recipients calling in!
  • On the back, the bright yellow box immediately draws recipients to look at the special offer.
  • The green QR code (Quick Response code) makes it easy for recipients to save Olson Comfort’s phone number for when they need services later. We sent this postcard to a mailing list Olson Comfort Services provided. It was mailed to a list of 3,639 businesses twice— a total of 7,278 postcards mailed out!

The Results

33 calls from real prospects!

The mailings generated 33 verified calls from prospects. That’s 33 people Olson Comfort could’ve closed for services!

Interested in doing a similar campaign for your business? Call us at 1-800-628-1804, and we will get you connected with a marketing consultant who has experience creating campaigns for other HVAC companies!

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