The One Big Marketing Secret Every Kid Knows

Little Kids Ask Until They Get What They Want

The One Big Marketing Secret Every Kid KnowsMom, Mom, Mom, Mom, can I have an ice cream? Can I, Can I, Can I, Can I? Please, Please, Please, Please. I'll be good for a whole year. I promise. Just give me a dollar. I won't ask again for a long time. Pleaseeeeee!

Regular, repeated mailings are the way to create big predictable results. When you mail every 30 days for a year you will cause a dramatic growth in your business.

People respond to repetition. If you are a parent you know how hard it is to refuse repeated requests for an ice cream or a desperately wanted toy.

If you are not a parent, I'm sure you remember asking, even begging for a toy, a treat or permission to stay up past your bedtime, until your parents finally gave in. Your customers and prospective customers are similar. They need to be asked repeatedly too.

Who You Should Ask

You should be asking 3 groups of people to do one of 3 things:

  1. The first group is your house customer list (your own list of existing customers).

    You should be asking your existing customers repeatedly to contact you about some offer you make to them for your products and services.

    A clear offer with an easy way to contact you should be made, like:

    We will give you 5000 full color postcards for $389, simply give us a call at 800-628-1804 to set up getting your postcards

    Or some other offer you reasonably believe they will be interested in based on your personal knowledge of them and preferably based on their actual previous buying behavior.

  2. The second group is your house prospect list (prospects you have caused to inquire about your products and/or services through your own marketing efforts).

    This group of people is interested in your service but hasn't made the decision to go for it yet. They will be the most likely to respond to a special when you offer it to them.

  3. The third group of people are people who can reasonably be expected to be interested in your products and/or services, but who have never purchased anything from you and have never inquired about your products and/or services either.

    The likely reason they haven't contacted you is that they don't know that you even exist.

    You remedy that by contacting them with a series of postcards offering free information about how they can benefit from your products and services.

    If this list of people is properly selected and if you make an offer that a reasonable person will find very, very difficult to refuse, then your response rate will be high.

That is the whole game in a nutshell. Create or get a list of people who have demonstrated they are interested in the type of product or service you offer. AND/OR Get a list of people extremely likely to be interested even if they haven't already proved they are by buying from you or one of your competitors.

Once you have these lists of people contact them with postcards which offer them the benefits of your products and services and keep making them offers until they inquire and/or buy from you and then ask them to buy more on a regular basis.

If you do what you have just read about you will have more business than you can shake a stick at.

You will have a smile on your face just like the little kid with a belly full of ice cream he/she convinced mom to buy.

Call us at 800-628-1804 or e-mail us and we will show you how to use postcards to fill your belly with ice cream and your business with paying customers.

Joy Gendusa

Joy Gendusa founded PostcardMania in 1998 with a phone, computer and no capital investment. Since then, she has grown the company into one of the nation's most effective direct mail marketing firms, specializing in postcard marketing for small to large-sized businesses. Over the years, she expanded to offer mailing list acquisition, website development, email marketing–all while continuing to educate clients with free marketing advice.

She has been named Tampa Bay CEO of the Year, Business Woman of the Year in Tampa Bay and has been featured on MSNBC's "Your Business." PostcardMania is an Inc. 500 and 5000 company and has won awards for creativity, best business practices and leadership. Find Joy on Google+

If you would like to interview Joy or book her as a speaker, please email joyspeak@postcardmania.com or call 1-800-628-1804 ext. 281.

Speak to a Marketing Consultant 1-800-628-1804
Do NOT follow this link or you will be banned from the site!