Camp Chatuga is South Carolina’s only private, independent summer camp for both boys and girls. They were looking for a creative way to let parents know about their institution so they contacted PostcardMania for ideas.
They decided on a direct mail marketing campaign bundled with Google, Instagram and Facebook advertising in our Everywhere Small Business package. You can see those advertisements above. As you’ll notice, these ads are all coordinated — that’s to ensure your ads are maximizing the impact they have prospects and actually overcome the ad blindness that so many consumers have built up. (We see millions of ads every day and our subconscious is getting really good at blocking them!)
Camp Chatuga’s postcard included:
The biggest reason for this campaign’s success was the diversity of their mailing lists. They targeted 2 main groups. The first mailing list was provided by them and was composed of previous campers, which is a group that will be particularly receptive to the camp’s messaging. This group ensured that their campaign would have guaranteed traction.
The second mailing list was meant to find new campers that have never attended before. They purchased a mailing list of single family homeowners with children ages 7-12 and an income of at least $75,000. These specs ensured that every recipient would be receptive to their messaging and be able to afford the private camp prizes.
The mailing schedule and timing was another huge success factor. They mailed out the 6,000 postcards 5 times over 5 months, spanning from November to March. Hitting the houses on a monthly basis ensured that each recipient was well aware of the camp. In addition, the timing aided their cause because it ended right before their summer camp began, so the 5 months of mailing acted as a buildup to the event.
The entire camp was filled!
PostcardMania helped fill up the entire camp! The rates for registration is $990 for 1 week, $1,980 for 2 weeks, $3,120 for 3 weeks and $4,110 for 4 weeks.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other summer camps!