Roof Coating Direct Mail Case Study: Commercial Roof Coating

The Situation

Commercial Roof Coating, Inc. is a silicon roof system installing company located in Sarasota, Florida. They set out with the goal to land more commercial building jobs, so they sought out PostcardMania’s marketing expertise to aid them in their mission.

The Solution

Their PostcardMania Marketing Consultant helped them hone in on a highly targeted mailing list of owners of commercial buildings with 7,000+ square foot roofs, targeting only the most qualified prospects in their area. They then came up with a brochure marketing campaign highlighting benefits that would relate to large commercial building owners.

The successful brochure includes:

• In-depth copy that details the numerous benefits of silicon roof coatings.
• 3 pictures; 2 showcasing the quality of their craftsmanship which gives their service credibility, and 1 “before servicing” roof picture accompanied by copy that enlightens the recipient that their service is always a great investment.
• An offer for a free inspection and estimate, providing the recipient with more incentive to respond to the card.

The Results

They’ve received 9 responses that have all converted into sales! Their income generated is over $180,000!! This puts their ROI at a whopping 3,160%!!!

Are you interested in doing a similar bulk mail campaign for your business? Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other roof coating services!