Pro Roofing Services is a roofing contractor located in Sarasota, FL. They were looking for a creative way to let homeowners know about their services so they contacted PostcardMania for ideas.
They went with a postcard that had a comedic element to it to try and make the recipient laugh to stand out in their mind – it’s been working very well for them.
Pro Roofing Services’s postcard design had several proven key elements that produce results including:
Because Pro Roofing Services sells roofing projects that are only purchased by property owners, they mailed to homeowners and excluded renters.
So far, they have made approximately $225,000 from their campaign!
Pro Roofing Services received over 200 responses from their most recent mailing of 15,000 cards. They have been doing postcard campaigns with PostcardMania since 2017 and have historically closed 50% of the leads that they bring in from the campaigns. On average they bring in $225,000 in revenue from each mailing campaign. They estimate that they have brought in over $1,000,000 combined from their six postcard campaigns since 2017.
They repeat mail to the same areas consistently and they say they still hear back from customers who received their older postcards!
For this campaign, they spent $5,510.28 with postage included, and they expect to bring in $225,000 in revenue based on their responses so far . That’s a 3,983% ROI!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other roofing businesses!