G. Cannon INC Roofing and Siding is a roofing contractor located in King of Prussia, PA. They were looking for a creative way to let residents know about their services so they contacted PostcardMania for ideas.
They went with a direct mail campaign 60,000 postcards strong. It featured a before and after picture of their handiwork, a common feature among our previously successful roofing campaigns.
G. Cannon INC Roofing and Siding’s postcard design included:
Because G. Cannon INC Roofing and Siding sells roofing solutions that are installed directly into the home, they needed to target people in houses with poor roofing. They went the extra mile for their mailing list, and physically drove around to different neighborhoods and wrote down the addresses of homes they could physically see needed to be redone!! They ended up mailing to these same houses monthly over the course of their mailing campaigns.
So far, they have made roughly $1,000,000!
G. Cannon INC Roofing and Siding did not track their total number of responses super well, however, they know they definitely received over 100! They were able to convert about 40-50 jobs out of the responses, which generated them over $1 million dollars, resulting in a 5,394% cash Return on their Investment(ROI)!!