Homes and Land of the Smoky Mountains

The Situation

David Everett is a realtor with Homes and Land of the Smoky Mountains, Century 21, in Sevierville, TN. He needed assistance with his marketing, so he came to PostcardMania for help.

The Solution

PostcardMania designed a 4.25 x 6 inch postcard that included the following features:

• An offer of a free market analysis and a free home warranty
• A professional photo of David
• A list of benefits of working with David on the back of the card
• Beautiful pictures of homes David has listed

David mailed 20,930 postcards to his own list of contacts in the local area. He mailed them out in increments of 4,500-5,000 cards on a monthly mailing scheduling.

David also signed up for an Everywhere Small Business plan that included digital ads on Google, Facebook, and Instagram which matched his postcard. The digital ads targeted the same group of people who received his postcards and directed them back to his website for more information.

The Results

He generated $100,000 with an Everywhere Small Business marketing plan!

As a result, David received 15 responses and converted 10, generating $100,000 in revenue. His return on investment amounted to 476%.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for real estate companies.