The Situation

Global Citizens Holdings is a successful real estate investor in Jacksonville, Florida. They wanted to purchase more real estate in their area, so they called PostcardMania to help spread the word and find prospective sellers!

The Solution

Our marketing experts created an Everywhere Small Business campaign for Global Citizens Holdings. PostcardMania combined personalized, lead-generating letters with automatic online follow-up ads on Google, Facebook, and Instagram.

Design: The letter includes:

    • Personally addressing the resident in order to gain the recipient’s attention.
    • A clear explanation of who the real estate investors are and their goals in order to incite trust in the company.
    • An offer for a complimentary vacation valued at $1,785 as an incentive for the recipient to respond to the letter.
    • Easy instructions for the next steps to take if the recipient is interested in the offer.

They mailed they letters to a provided list of residents selling their property.

The Results

…they tracked 94 unique calls and secured 20 new deals under contract! They saw a 6,950% ROI from their combined postcard and digital ad campaign!

Global Citizens Holdings saw big results! They tracked 94 unique calls and 1,300 clicks to their website! This real estate investment company has also received over 77,000 online views to their Google, Facebook, and Instagram ads. They saw a 6,950% ROI from the combined postcard and digital ad campaign! Global Citizens Holdings locked down 20 new deals under contract, with 38 contracts currently under negotiation!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate investors!

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