Dental Service Direct Mail Advertising Case Study: Steadfast Family Dental

The Situation

This dentist in Auburn, MA wanted to increase the number of patients he was generating in order to increase his annual revenue. In order to make this happen Dr. Ben knew he was going to need a marketing campaign that generated real results, so he called PostcardMania.

The Solution

Together we created a result-oriented marketing campaign that explained to each recipient exactly why Steadfast Family Dental should be their chosen dentist in their community!

Here’s why their postcard was a HUGE success:

• A customer testimonial that adds value for the prospective patient
• Repeat mailing the SAME postcard design to each recipient to create consistency and familiarity
• Displaying all of their contact information clearly in turquoise and bold

In addition, Steadfast Family Dental purchased a mailing list from PostcardMania to increase the success of their dental direct mail marketing campaign. They mailed their postcard to a list of all residents surrounding their practice with an income of 50K+.

The Results

64 new patients and an additional $65,000 in revenue!

Dr. Ben received 64 new patients from his direct mail marketing campaign. In total they generated $65,000 in additional revenue. The success hinged on consistency and mailing a postcard that truly explained to the community who they really were. Having a photo of the doctor and his family on the card also gave them an extra edge!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dental offices!