The Situation

This family dentist in Gaithersburg Maryland had a huge goal. Get more patients through their doors for dental services than any other year before. The dentist knew he was going to need the help of our marketing experts, so he called PostcardMania.

The Solution

Together we created the most consistent and effective dentist direct mail campaign. Gaithersburg Dental Care used PosctardMania’s DirectMail2.0 tool that utilizes Google ads to match the Postcard that would be sent out every single month for an entire year.

Here’s why their postcard generated success:

  • Three offers that entice the recipient to call
  • Repeatedly mailing this postcard design to each recipient to create consistency and familiarity for 12 months
  • A customer testimonial that adds value for the prospective patient

In addition, Gaithersburg Dental purchased a mailing list from PostcardMania to increase the results of their dental direct mail marketing campaign. They mailed their postcard to a list of 3,000 addresses in a 5-mile radius around the practice with an income of 100k+

The Results

Over 200 new patients, doubling their new patients from last year!

This dentist received over 200 new patients. This doubled their new patient numbers from the previous year. The key to their success was repetition and creating familiarity with every single recipient. By mailing their direct mail postcard consistently for an entire year their prospects decided to call and make an appointment.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dental practices!

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