Junior Digital Marketing Specialist

Location: Clearwater, Florida

Job Details

Posted on October 26, 2020

Junior Digital Marketing Specialist

PostcardMania is seeking a full-time Junior Digital Marketing Specialist with experience in online marketing to work in our Marketing Department, directly under our Chief Marketing Officer, assisting with online advertising for the following PostcardMania owned brands:

PostcardMania.com
RocketPrint.com
MyREPostcards.com
MyPostcardMailings.com
PCMDigital.com

We currently have online advertising running for all of these brands, as well as a full 10-person marketing team including copywriting, design and programming and are looking for an extra set of eyes (someone with some experience in online marketing), to contribute additional analysis, new ad ideas, new targeting ideas and bid management for the following online advertising channels:

  • Google Ads
  • Search Engine Optimization
  • Facebook Ads
  • Pinterest Ads
  • On-site conversion rate optimization for webpages, popups and live chat

You will start under experienced marketers in each of these channels and be given smaller projects while you familiarize yourself with our brand. As you get rolling you will be given more responsibility and freedom to create new campaigns and run new tests. We currently run a $2 million annual budget on these channels and are looking for additional optimization ideas.

This is a long-term position with ample room for growth.

Here’s what our current paid search director had to say about his move from a traditional agency setting to PostcardMania, “Making the move to PostcardMania was a positive experience for me both career and lifestyle-wise. Compared to the previous agency I was with, the overall atmosphere and work environment here made making the move a decision I will never look back from.”

MAIN DUTIES:

As our Junior Digital Marketing Specialist, you will work with our in-house copywriter, designer and programmer to come up with new ad ideas, new targeting ideas and new landing page tests. All ideas will be split tested against current creative and the goal will be continuous split test wins for overall improved performance across all campaigns.

As the Junior Digital Marketing Specialist you will:

  • Come up with new ad ideas and setup split tests in Google Ads
  • Come up with new targeting ideas and setup split test in Google Ads
  • Come up with new landing page creative ideas and work with in house designer and programmer to execute split tests
  • Setup Facebook and Pinterest Ad campaigns
  • Identify the most effective keywords for our website using SEO tools and assign copywriting projects to our copywriter

REQUIRED SKILLS/EXPERIENCE:

  • 1 year of Google Ads experience at a job
  • Experience and demonstrated success in online advertising
  • A strong understanding of Google Ads, Facebook Ads and SEO
  • High IQ to be able to pick up on new skills quickly
  • An organized, analytical personality with the ability to keep track of many different tests at one time
  • A creative approach to coming up with new ad and landing page ideas

SCHEDULE

  • This a full-time office position at our Clearwater headquarters, Monday – Friday from 9-6pm

 COMPENSATION

  • Commensurate with experience

Apply NOW for immediate consideration!

Applying for: Junior Digital Marketing Specialist

About Our Company

The Culture

For the last 8 years we have been voted as one of Tampa Bay's Top 100 Workplaces. We have the mindset of a startup, with the backbones of a profitable, 21-year old, $50-million-per-year business that was organically grown with no investment capital. We provide brilliant individuals with a fun and rewarding place to work where they truly consider their co-workers friends. The atmosphere at PostcardMania is casual: we’re in jeans instead of stuffy suits, you’ll likely find a few puppies running around, and you’ll spend your breaks playing ping-pong and basketball or ordering coffee or lunch from our in-house cafe.

What We Sell and Who We Service

PostcardMania helps small businesses grow through effective and affordable marketing campaigns. While the roots of our business began as just direct mail postcard marketing, our campaigns are now exponentially enhanced with our strong catalog of online marketing services, making us truly the best one-stop shop for a small business owners' marketing needs. It is our mission to empower entrepreneurs with the affordable, turn-key marketing tools they need to have the business they always dreamed of - one that is prospering and growing.

Drug & Nicotine Free Workplace

This company is a Florida Drug Free Workplace and nicotine-free workplace. The company requires all employees to complete a pre-employment 6 panel drug screen and nicotine screen; employment status will be dependent on ability to pass this screening on a pass/fail basis.

Open House

We have decided to indefinitely postpone our HR open house due to social distancing and safety rules from the coronavirus.

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