I’ve got a riddle for you: What has five tips but won’t cut you, and comes around only at the end of the week? Okay, maybe that wasn’t a very difficult riddle…but it still doesn’t change that fact that today is Friday! Time for my small business website design tips! Today we are looking at a small dental practice from California, Tri-Star Family Dental Group.
My standard website analysis rules apply: there are 5 essentials of business website design that you have to know if you want to turn online prospects into customers. I’ll point them out as I go through the site, just keep up with me.
Go through the site with me: http://tristardentalgroup.com/
Tri-Star has everything a dental practice should have on their website. It is well organized with a bright white background (just how we want our teeth!). Their logo is in the upper-left corner where visitors expect to see it. The simplicity of their website works for Tri-Star — instead of cluttering the website with unnecessary photos and information, they get right to the point and make it easy for prospective and current patients to find the information they need.
When it comes to the marketing aspect of a website (how well it moves general traffic from being a prospect to a lead and then a customer), Tri-Star gets a gold star! I’ll tell you why:
1) Web Form – Their web form is EXACTLY where it should be! The first thing you see are the girls showing off their pearly whites, then immediately to the right is their contact form. The contact form is also at the top of every other page, making it nearly impossible to miss! (And greatly increasing the likelihood of converting a visitor into a lead.)
2) Testimonials – Every page features a testimonial on the right hand side, which adds to the company’s credibility and increases trust factor.
3) About Us – The about us page has REAL pictures of the dentists you’ll be visiting and a brief bio for both. This goes a long way increasing trust, and adding some information about their educational background is a good plus for credibility. Well done!
4) Contact Info – The phone number is positioned in the upper-right corner (where visitors expect to find it) and the hours of operation are displayed on every page. A recommendation would be to include some social media links, like Facebook or Twitter, to show Tri-Star interacts with their clients.
SEO (Search Engine Optimization):
SEO is the practice of optimizing your website so that search engines can understand what your website is about and rank it for relevant keywords people might be using to search for sites like yours. The better your SEO, the higher your website ranks for certain keywords. Tri-Star Dental Group targets keywords like “dentist” and “dental services.”
The motto “less is more” is hard at work on Tri-Star’s website, but I won’t fault them for it. All of the information a prospective patient might need is presented clearly and effectively. Where they do have copywriting (mainly when describing the doctors), it is concise and educational.
Programming is the behind-the-scenes guts of a website — basically all of the coding that you can’t see that ensures the site loads, displays and functions properly. For Tri-Star, all the links work and even the pictures expand to full size images. Well done!