11 Genius Refinance/Home Equity Postcards You Can Send

refinance home equity postcards

Need proven-to-work refinance/home equity postcards you can customize to your business and send for more leads?

Here are 11 direct mail designs ready to go!

1. Use a bold headline to grab prospects’ attention on your refinance/home equity direct mail

See how your eyes immediately go to the white super bold headline on this mortgage advertising?

refinance home equity direct mail

2. Promote a special offer on your mortgage mailers your prospects will call you for 

Your prospects may not need a broker when they initially see your refinance/home equity advertising —

HOWEVER:

A killer special offer on your postcards (that saves prospects $$$) will entice them to save your mailer, stick it on their fridge, and call YOU when they do need you.

Here’s an example with the special offer in teal:

refinance/home equity postcards

3. Personalize your refinance/home equity mailers with this 100% automatic tactic 

Personalizing your mortgage marketing is EASY (and cheap!).

We take your quality mailing list and design your direct mail to reflect pertinent information on your mailing list…

Thereby, personalizing your postcards to each and every prospect on your mailing list.

Here’s an example:

refinance/home equity mailers

4. Add your logo into this refinance/home equity postcard

Make sure any refinance/home equity postcards you send always show your recognizable logo.

refinance/home equity advertising

Need help with a professional logo?

Check out PostcardMania’s logo design services here.

5. Send refinance/home equity mailers to a targeted mailing list for DOUBLE the leads

By targeting whom you send your mortgage mailers, you’ll receive at least DOUBLE the response, according to data from the DMA.

refinance/home equity direct mail

Plus:

You can get 1,000 FREE records to start here.

6. Send VERY noticeable refinance/home equity postcards like this example 

Prospects will definitely see these bright-colored postcards from the mail stack!

refinance/home equity marketing

7. Add Google ads to your mortgage direct mail campaign to generate 185 leads

Imagine taking this mortgage postcard design:

refinance/home equity direct mail

And flanking it with Google ads…

So that prospects who receive your refinance/home equity postcard in the mail (preferably more than once!) ALSO see matching Google ads online.

This multi-channel marketing strategy creates the impression that your business is everywhere

BUT:

If you add Facebook AND Instagram ads in the mix… you factually ARE everywhere prospects spend the majority of their time today.

Watch the 1:36 minute Everywhere Small Business here.

8. Highlight your contact info with a CAN’T-MISS-IT color

You can use this mortgage postcard design to make your call-to-action and phone # POP:

refinance/home equity postcards

I love that yellow color for the phone number because your eyes draw right to it — which is what you want so that your prospects call YOU.

9. Plug your picture into this refinance/home equity postcard

Show off your mortgage marketing with a design like this:

10. Show multiple beautiful photos to attract 219 leads

Simply plug in your photos to this refinance/home equity postcard design to entice prospects to read your mortgage marketing:

refinance/home equity marketing

I think you’d be surprised how fast and effective mortgage direct mail can generate leads for your business…

In fact:

One of my clients mailed only 6,000 postcards and generated 219 potential buyers!

11. Send refinance/home equity postcards to a targeted mailing list for DOUBLE the leads

By targeting whom you send your mortgage mailers, you’ll receive at least DOUBLE the response, according to data from the DMA.

refinance/home equity mailers

Plus:

You can get 1,000 FREE records to start here.

If you have ANY questions about marketing your mortgage business with direct mail, don’t hesitate to call one of my marketing experts at 800-628-1804 —

They will share other mortgage marketing campaigns with you for FREE.

Best,

Joy

FREE DOWNLOAD: Real Mortgage Marketing Campaigns and Their Results

 

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