Wow, I want to thank everyone who has emailed me or gone to my blog and commented on my recent article The Buzz of Social Responsibility!!! I’ve received a deluge of feedback so I thought I’d share some of them with you!
Here’s a couple so enjoy and Happy Holidays!
Nancy and I felt particularly thankful to our service people that bravely protect our freedom. So we got up Thanksgiving morning and drove to the VA hospital in Muskogee to say thank you face to face with the injured soldiers. We took along books and puzzle books, sox and underwear, CDs and DVDs and a hand handful of our business cards. We had a very rewarding day and left the guys with our cards letting them know we would do their taxes pro bono and 25% off for their families.
I wouldn’t know the first thing about press releases but we do have a radio program director that is running an ad for us this year so I will tell him and let him run with it. We are also sponsoring a blood drive on his station.
I like the idea of your postcards but where would the mailing list come from? I am totally against spam so I do not even consider direct email.
I want to reach the small businesses that need our bookkeeping and payroll services. Not just in our Tulsa area but nationwide. With modern technology we can service them like they are right next door.
Thanks for all you do!
Nancy and Cary Johnson
Axxetax & Bookkeeping Service Inc.
Thank you for being some of the caring people out there… I encourage my staff to be active in the community and some volunteer when asked and most don’t. I very much appreciate you and Nancy for being bigger than your own universe so to speak.
I am totally against spam too. The nice thing about postcards is that they can be looked at when the recipient feels like it… meaning when they get around to going to their mailbox and collecting the mail they are initiating the engagement rather than being interrupted while working at their emails by unsolicited spam.
We can take a look at your current customer list and help you determine what type of list to purchase so that you are targeting the right size businesses, etc. We can start you out smaller if you like and then as you get more and more business from the mailings branch out further and further geographically. It’s up to you and your budget. You can grow as fast as you have marketing dollars to invest.
Michelle here is your assigned consultant and she is truly one of our best – she just won employee of the month (out of 160) for November!!
Please accept a call from her and she’ll answer all your questions and help you decide if this is the right thing for your business.
All the best and especially during the holidays!!
I just read your current Maniac article about Social Responsibility. It’s a great reminder that, especially with the younger generation, social investment in the community really counts to consumers.
It’s important too, that non-profits do as much as they can to bring maximum exposure to business partners even while seeking investment in their cause. We serve the same communities and have an interest in the citizens of those communities doing well – financially, physically and emotionally. It’s more important than ever for non-profits to take a more market based approach to their requests because businesses need to survive as well. Corporate giving can no longer just be about philanthropy, and smart non-profits are doing what they can to give visibility to companies who support them.
There are occasions in which a company actually can track this marketing outreach. The best instance of this would be a sponsoring company that provides a discount coupon or incentive offer to a non-profit’s constituents. This provides something of value to the non-profit and at the same time, drives new or returning customers to the business. If the coupon comes with a code on it, it’s easily trackable. We frequently do this with businesses to help with donor recruitment and it is often very successful.
Sadly, I’ve talked to some companies who cannot make commitments that do not provide some kind of ROS. It’s understandable, in this economy, even though studies show that consumers are more oriented toward those companies who do take social responsibility to heart. It takes openness and creativity from both non-profits and for-profits to create a partnership that works for both parties.
Thanks for all the great information you share.
Florida Blood Services Foundation
Director of Community Relations
Great to hear from you! Thanks for writing in – I’m posting your email on my blog to spread the word! We don’t necessarily look for that exposure from the non-profit if they are too ill-staffed to make it happen the way they’d like to and rely on our internal PR person to write a press release. But you are correct! It’s an interesting perspective insofar as what the non-profit has to have internally to make that work for their sponsors. Most companies (including non-profits) find it difficult to get their own name out there let alone their sponsors!
Have a wonderful holiday season and new year, Marla!
I want to hear your stories of how one simple act made a difference in your community! Email me at firstname.lastname@example.org. Happy Holidays!