Mailing 101: Mail Tracking

Have you ever wondered when your mail was hitting mailboxes?

How about if your mail was hitting mail boxes?

Mail tracking puts those fears to rest.

When we print the addresses on your postcards, we print a barcode along with it that contains all the address info.  The Post Office gives us additional discounts when we do this because it allows them to sort mail on machines rather than by hand.  However, in addition to the address info, we can also put codes in the barcode that tell the Post Office’s sorting machines to provide tracking information back to us.

When tracking, we add this code to every 20th piece that mails.  When the card is scanned by the Post Office’s sorting machines they record all the information in the barcode, including the address and a unique serial number that each card has encoded in the barcode.

Each day the US Post Office sends us a file with all the scan results they’ve collected over the prior 24 hours.  Then, we feed that information into a scan database and our customized in-house mail tracking system finds out if your mail was scanned just prior to delivery.  At that point, we know if your piece was delivered or not and if so, the date of delivery for your mail pieces.

This helps you know the average amount of time the mail takes to get from our post office to your prospect’s mail box, as well as when you should expect phone calls. When a customer purchases tracking with us, they get their own login to our custom built extranet site where they can view the process of their entire order, including mail tracking.  The mail tracking reports will include how many were tracked, how many have been delivered and what that boils down to, in terms of percentage of the total mailing that has been delivered.

Keep mailing smarter,


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