I’m trying to think of a tree pun that willow make you laugh, but they are harder than you’d think! Anyways, this Friday we are checking out Lodema Tree and Landscape Service for my small business website design tips! I think you’ll enjoy this one—otherwise I’m just barking up the wrong tree! (Oh, tree puns! I hope you like them!)
My standard website analysis rules apply: there are 5 essentials of business website design that you have to know if you want to turn online prospects into customers. I’ll point them out as I go.
Go through the site with me: http://www.lodematreeandlandscapeservice.com/
Lodema Tree and Landscape Service has an appealing design, full of bright, clear pictures of landscaping work they have done. The orange discount offer stands out against the webpage, which is an effective way to draw attention when you want to branch out and find new customers. Almost every page includes pictures that reinforce the information on that page. The logo is in the upper-left corner, where it should be, and is followed by a subhead that naturally draws your eye to the discount offer below.
Every website, no matter what you offer, needs to be marketing-driven. This means you should include ways to capture prospect information and generate trust. The marketing aspect of Lodema Tree and Landscape Service’s website is done quite well.
Here is what worked well:
1) Web Form – Every single page has a web form that is easy to find, simple to fill out and offers a discount to entice prospects to respond. The best part is that they changed the text on the submit button to read “Get 10% OFF!” to remind prospects what they are receiving for their information.
2) Discount Offer – Right on the homepage, one of the first things your eyes are drawn to is the red “10% OFF” discount. This is followed up directly underneath with the same offer echoed on the web form. Repetition, I love it!
3) Contact Info – Their contact information is in all the right places. The main phone number is situated in the top-right corner and again at the bottom. I do think they should add a Contact Us page though, as interested prospects are likely to look for one when they’re ready to convert.
I’d also like to see a picture of the entire staff in the “About Us” section. That builds more credibility and sets prospects’ minds at ease, knowing real people will be working on their landscaping.
SEO (Search Engine Optimization):
SEO is the practice of optimizing your website so that search engines can understand what your website is about and rank it for relevant keywords people might be using to search for sites like yours. The better your SEO, the higher your website ranks for certain keywords. Lodema Tree and Landscape Service targets keywords like “landscaping” and “tree service.”
Lodema does a good job of keeping their copywriting concise and easy to read/scan by including lots of bullet points on several pages. Many prospects just want to scan a webpage to look for content that applies to them. Bullet points facilitate this by organizing the copy and making it easier to scan. I’m not going out on a limb here when I say, Lodema seems very sincere in their copywriting, showing that they really do care about their clients as well.
Programming is all the coding behind the scenes that makes a website run properly. With poor programming, websites load slowly or have broken links—all of which cause frustration in visitors and makes them leaf the site. Luckily, Lodema has excellent programming—all the links work well and pictures appear quickly. No complaints here! Good job!