Featured Article: Keeping It Simple – The ABCs of Mailing Lists


Keeping It Simple – The ABCs of Mailing Lists

As we head into the holiday season, it’s critical to know as much as you can about the mailing process so you can have a hassle-free campaign. Now that we’ve covered when to mail and who to ask for help, let’s look at another critical factor in your success: mailing to the right people!

 

The right direct mailing list targets people who want your product or service.

The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where marketing ROI (Return On Investment) is a key concern.

What really makes your direct mail marketing and advertising campaign successful?

The biggest single factor in the success of your direct mail marketing strategy is who you send your mailings to.

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