Q: Hi Joy,
I just finished listening to your webinar on designing postcard pieces and had a question… Does the size of the post card result in different returns? Smaller card vs. larger card?
Great Lakes Athletic Club
A: Dear Barb,
Good question! It really depends on how saturated your area is with competition and how often they mail. Is your club a gym and you’re looking for memberships? Gyms are big advertisers so I would go with a large format card to get noticed better. If you’re not marketing a gym membership tell me what it is and I’ll let you know what I think.