Customer Q&A: Postcards, Small vs. Large


Q:        Hi Joy,

I just finished listening to your webinar on designing postcard pieces and had a question… Does the size of the post card result in different returns? Smaller card vs. larger card?

Thanks!

Barb Avery-Whiton

Great Lakes Athletic Club

A:            Dear Barb,

Good question! It really depends on how saturated your area is with competition and how often they mail. Is your club a gym and you’re looking for memberships? Gyms are big advertisers so I would go with a large format card to get noticed better. If you’re not marketing a gym membership tell me what it is and I’ll let you know what I think.

Best,

Joy

 

 

 

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