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March 8, 2021

Direct mail — yes or no? 10 studies to help you decide.

Stop wasting money on unproven marketing trends! I put together 10 stats to inform your marketing plan — and budget — for 2020. 1. More than TWICE as many people (135% more!) will respond if you personalize your marketing with a first name Every time you receive an email with your first name on it,…

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September 23, 2020

A Word on RBG…

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