Welcome to Friday and my weekly small business website design tips! Here’s the deal this week: We’re going to dig in to the website of a bug removal specialist from Nashville, TN. The business, Bee Green Bug Removal, uses green products and practices to rid homes and businesses of unwanted, non-human guests. If you’re in the Nashville area and would prefer fewer bugs in your life, give them a call!
My standard website analysis rules apply: there are 5 essentials of business website design that you have to know if you want to turn online prospects into customers, and I’ll point them out as I go through the site.
Go through the site with me: beegreenbug.com
The design of Bee Green’s website uses the color green, as you might imagine. But I like that it is used as an accent color and not the main color, which is sky blue. As you scroll down, the sky blue reveals itself to be just that – a sky – hovering over beautiful green grass that you just know is bug-free. All together, the design does a good job immediately conveying the value proposition of the business and helping the visitor imagine the results of the service for themselves.
There are a number of marketing elements Bee Green’s site incorporates well. Here are a few…
1) Lead Capture Form – If you want to turn web traffic into leads (and of course you do), you need a web form on your homepage. Simple as that. It’s probably the most visited page on your site, so it’s logically your best chance to convert visitors. I love that Bee Green has a form with an excellent, enticing offer right on the homepage.
2) Social Media Icons – “Hey, we’re real people!” That’s what social media icons say, and it’s very much worth saying. People are more inclined to do business with people they know and trust. Social media helps you in both of those areas.
My one suggestion for this site would be to include even more items that forge a personal connection with the prospect. This would include real images of the business owner and staff on the about page and maybe even a short bio on the owner that gives personal background as well as business qualifications.
SEO (Search Engine Optimization):
SEO is the practice of optimizing your website so that search engines can understand what your website is about and rank it for relevant keywords people might be using to search for sites like yours. The better your SEO, the higher your website ranks for certain keywords. Bee Green targets the phrases “bug removal,” “organic,” “non-toxic,” and “locally owned,” as well as the name of their service area, Nashville, TN.
The copywriting tells you everything you need to know in a professional and friendly tone. One thing I would like to see is a bit more personality in terms of who the owner of the business is. If you can form a personal connection with the prospect, they will be more likely to choose your to service their home.
If you have faulty links or images that don’t load properly, etc. on your site, the word “amateur” pops into the prospect’s mind, and you don’t want that. Professional programming is the way to avoid that. I didn’t run into any issues with Bee Green’s site, so well done there!