Business owners commonly ask me how I was able to transform PostcardMania into an industry leader. How was I able to go from being a workaholic caught up in the daily grind to a delegating CEO who could pick and choose the projects I want to get involved with?
PostcardMania is 17 years old and I’ve been out of the daily work grind for over 13 years!
Now, my job consists of what I enjoy most (professionally speaking) — marketing. Because of this, I have been able to grow PostcardMania without needing to invest any of my own personal funds.
Over these past 17 years, I’ve realized that all our most successful clients share one common trait…
The owner of that company is a marketer, just like me.
It doesn’t matter what industry they are in, these clients put TONS of effort into marketing and understand more about it than their competition. They never stop learning, researching, and implementing better ways to reach and convert their prospects to customers.
A fantastic example of a CEO who has used marketing effectively to grow their company is the founder of Amazon.com, Jeff Bezos. He focuses on his target market’s needs and works backwards from there. He knows the value of marketing and pours a significant portion of revenue into Amazon.com’s marketing and promotion.
Jeff Bezos is a marketing and CEO genius, no doubt about it. Since 1997 he has increased market shares by around 12,700%! Amazon.com is such a success, it is visited by one in every five people who have access to an internet connection… every month!
Obviously, it pays off to be involved with and passionate about marketing. That passion is exactly what I love sharing with fellow business owners during PostcardMania’s Small Business Owners Growth Summit.
Jeff Bezos and I share the same qualities when it comes to marketing and leadership, and this mindset is what has helped get me to my position today. At my Small Business Owners Growth Summit coming up soon in October, I plan to share these same qualities and how to use them to take your business to the next level.
The Small Business Owners Growth Summit is October 1-2 in Clearwater, Florida. Check out our packed agenda here! Registration is only $97 for PostcardMania clients and $995 for non-clients.
You can register for the event as well as check out pictures and testimonials from my past events for a glimpse at what you’ll experience in October! If you have any questions, ask them in the comments below or email me directly at Joy.Gendusa@PostcardMania.com
See you there!