Many of you are in the midst of back-to-school promotions at this moment. A bunch more of you are prepping for Labor Day sales and campaigns. Still others are bemoaning the imminent close of summer (while others rejoice that it’s finally wrapping up!).
The point is: This is the most transitory part of the calendar. We’re all over the map. Families come back from vacation. Kids start school. Moms get their time back. The weather changes. There are a million different variables floating around that impact marketing and your business as a whole.
During this back-to-school time of year, it’s the perfect time to go “back to basics.” That’s why you should take 5 minutes to find out if you really have the solid marketing foundation you think you do…
MARKETING BASICS MOST CEOs DON’T KNOW
About 8 years ago, I attended the Inc. 500 conference in California, and from my discussions with other CEOs at the event, I was shocked by how many didn’t truly understand the 3 bedrock marketing principles. It prompted me to write this article on “marketing basics” that is as dead-on true today as it was then.
It will take less than 5 minutes to read through, and I guarantee these 3 rules (if you really take them to heart) will save your business many times over before you retire to that condo on the beach.
Read the article here: /marketing-articles/article/marketing-basics-even-ceos-dont-know
I hope this has been useful. Please let me know if I can help in any way. Drop me a line at Joy.Gendusa@PostcardMania.com! Was this new info for you? Was it a timely reminder? Let me know in the comments!