Small Business Owner's Growth Summit: Live Virtual Event

3 Tips to STOP Missing Sales Goals

intro (1)When 2014 started, I bet you set goals for yourself and your business. Revenue goals, sales goals, growth goals, etc. Well, guess what? The sprint to the 2014 finish line is right around the corner (I know. I can’t believe it either.)! Do you know where you stand compared to your goals for this year?

Are you chasing an attainable goal? Have you given up on an unattainable goal, and now you’re just going through the motions? Here’s the deal: If your goals are reachable this year, I can show you how to reach them with 3 tips for meeting sales goals that I use myself when I’m chasing down a goal. If your goals are already out of reach, set new goals and still use the 3 tips. No reason to lollygag for the rest of the year. Regroup and push forward.

Now about those tips… 🙂

1.     Increase Your Marketing Outflow

If you are a regular reader of this newsletter, you’ve heard me say this before. It is the single biggest reason PostcardMania is what it is today. The principle is this: Outflow=Inflow. The more you send out (in terms of marketing), the more you will get back in (in terms of revenue).  If I boil it down to the simplest factors, this is the most important one in the growth of my company. Every time I wanted to grow into a new sales bracket, I upped my marketing spend and mailed more postcards. Did it hurt at the time? Abso-freaking-lutely. Do I regret doing it? No way. Did it work every time? Yes. I simply can’t stress enough how important this is. I can’t. I just… can’t.

2.     Trim Your Spending

So one way (and the best way) to go about meeting your goals is to get more revenue in (through marketing). But another option that works in tandem with that is taking a hard look at your budget. What can you sacrifice? Don’t go easy on yourself, either. If you (your business) can live without it… live without it! There will be plenty of time to splurge later when you are in your new sales range and your old goal is firmly in the rearview mirror. It is definitely NOT easy, but there is something exciting about seeing just how lean your business can get, without doing lasting damage, of course!

3.     Get Specialized Training

This one is not as obvious as the first two right away, but I’m telling you: every time I am faced with a challenge (aka sales goal I want to meet), I start thinking about what I need to know that I don’t know – and how I can learn it! Does that make sense? None of us have perfect knowledge in every area of business. Some of us are natural marketers. Others are natural managers. Others have highly specialized skill sets. As a result, there is ALWAYS something we don’t know that could help us. Continuing your pursuit of knowledge is absolutely a key factor in meeting sales goals. Maybe you need to know more about marketing. Maybe it’s sales. Maybe your staff needs to learn how to handle customers better. I don’t know! But you probably do… See what I’m saying?

Piggybacking on that though real quick… It’s shameless plug time! 😉 We have one of our bi-annual Take Your Business to the Next Level events coming up at the beginning of September. So if that last point resonated with you, you should DEFINITELY COME! We cover everything about marketing and sales, from lead gen to closing the deal, and it’s a fantastic way to hang with other business owners and learn, learn, learn! I love them, and I totally want you there. 🙂

One more thing… I have to super plug Patrick Valtin (bio at bottom of that page!). He is our speaker on sales at the event. We are soooo lucky to have him. After the hundreds of conferences I’ve attended I have to say he is the absolute best – the absolute BEST. You don’t want to miss him!!

Thanks so much for reading! As always, let me know if I can help you in anyway. Drop me a line at!




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