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Joy Gendusa
Archives: Online Marketing
March Client Event Recap
The client appreciation event in March was amazing! I loved getting to sit down and talk with business owners from around the country about marketing and sales. It’s such a great way for us all to learn and grow. We’re … Continue reading
CEO or Marketing Genius: Which Are You?
Business owners ask me all the time how I was able to rise above the fray and make PostcardMania a leader in our industry. How did I make the transition from day to day operations to being able to come … Continue reading
McDonald’s for Cats? Great Ad, Great Landing Page by Blue Buffalo
As a marketer, I am always looking at emails, direct mail pieces, magazine ads, billboards and TV commercials and noting whether or not they are doing a good job of getting my attention. I keep a file of any ads … Continue reading
Video: Search Advertising and Google AdWords
Learn how search advertising with Google AdWords can help your business reach new customers when they are searching on Google for the products and services you offer. You will also hear from a few business owners who are leveraging Google … Continue reading
How Pay Per Click Maximizes Direct Mail… and Vice Versa
One of the biggest issues we fight, as business owners, is the “silver bullet mentality”. And it comes from within ourselves. It’s human nature to look for that one answer that will solve all our problems. But it doesn’t work … Continue reading
Major Website Fail: “Click Here”!
I want to give you a quick change that you can make on your website which will help you increase your rankings on search engines, and generate more leads and sales from your website. I see it everyday – small … Continue reading
Website Fail – You Want Me to do WHAT?
Picture this: You receive a postcard about a local hair salon that is offering a new conditioning treatment (sorry guys you may not be able to relate to this one). You’re interested so you log onto their website and start … Continue reading
Pros and Cons of Groupon for Small Business
So you’re a small local business and you’re trying to decide if Groupon is worth your time. Well, no need to make a list of pros and cons — I’ve done it for you! Since Groupon’s target market is roughly … Continue reading
The Top 5 Reasons Your Competitors Attract More Customers Online
Tattoo “Integrated Marketing” to Your Forehead Today over 80% of consumers search online for local products and services. The question is: will they find you or will they find your competitors? If you don’t have an integrated marketing campaign — … Continue reading
Marketing Buzz Word “QR Code” – What Is It? How does it help you save 3% on Postage?
There’s a potential revolution brewing in the direct mail industry — and it’s called QR codes. If you aren’t familiar with QR codes, they are square, two-dimensional barcodes you can scan with your Smartphone. Once scanned, you are directed to … Continue reading