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Joy Gendusa
Archives: Marketing Critiques
Are You Sacrificing Clarity for Cleverness?
Being clever usually isn’t bad, but on a postcard it’s a non-stop trip to the trash pile! Postcard designs need to be crystal clear and instantaneously understood. See an example of a card with good design work, but too much … Continue reading
Don’t Make Prospects Decide!
Your postcard design needs to guide your prospect through the card naturally. If they have to decide to keep reading — you’re in trouble. See what I mean in this critique of a good card with one major flaw! Unable … Continue reading
How to Upgrade a Successful Card
Building on success is my business model here at PCM. In this critique, I show you how to take a card that is performing well already and upgrade it to get an EVEN BIGGER response. Take a look! Unable to … Continue reading
Do You Really Know Your Business?
In this critique I explain the importance of knowing where your business stands in the community. A headline is only successful if it speaks to the right audience — watch and find out how to craft a headline that suits … Continue reading
A Clean Card Is A Happy Card. Happy Cards Get HUGE Responses!
In this critique I explain what eye-trail is and why cleanliness is next to effectiveness when it comes to your postcard design. Unable to view the video above? Click Here
Your Postcard Design vs. Billy Ray’s Mullet – Who wins?
Mullet motto: “Business in the front, party in the back.” Learn why the front of your card needs to compel prospects to attend the amazing party on the back! Unable to view the video above? Click Here
Video Critique: Size Does Matter!
That’s right, the size of your card matters! Watch this critique to find out what else matters on your postcard – and what doesn’t! Get the Flash Player to see this player. var s0 = new SWFObject(“http://www.postcardmania.com/wordpress/wp-content/plugins/flv-player/mediaplayer/player.swf”,”n0″,”400″,”280″,”7″); s0.addParam(“allowfullscreen”,”true”); s0.addParam(“allowscriptaccess”,”always”); s0.addParam(“wmode”,”opaque”); … Continue reading
Video Critique: When Messages Compete, You Lose
Don’t get greedy! You can only have one message per postcard. Find out why focusing your message is important in this critique… Get the Flash Player to see this player. var s1 = new SWFObject(“http://www.postcardmania.com/wordpress/wp-content/plugins/flv-player/mediaplayer/player.swf”,”n1″,”400″,”280″,”7″); s1.addParam(“allowfullscreen”,”true”); s1.addParam(“allowscriptaccess”,”always”); s1.addParam(“wmode”,”opaque”); s1.addVariable(“id”,”n1″); s1.addVariable(“controlbar”,”bottom”); … Continue reading
Video Critique: Say What You Need To Say – Nothing More!
Clutter can torpedo your message. Trying to fit too much information on your card will get it to the bottom of the trash can in a hurry! See what I mean here… Get the Flash Player to see this player. … Continue reading
Video Critique: What is Eyetrail and Why You Need It
Where you place copy or graphics (your layout) on your postcard could be vital in getting the response you want! See what I have to say. Get the Flash Player to see this player. var s3 = new SWFObject(“http://www.postcardmania.com/wordpress/wp-content/plugins/flv-player/mediaplayer/player.swf”,”n3″,”400″,”280″,”7″); s3.addParam(“allowfullscreen”,”true”); … Continue reading