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About Joy

Joy Gendusa
is the founder and CEO of PostcardMania, a marketing juggernaut that specializes in direct mail, email and website development. When she isn't orchestrating small business domination or flying around the country to share her marketing expertise, she can be found enjoying sunny Clearwater, FL with her husband and two sons.


Archives: Public Relations


Do-It-Yourself PR: 3 Ways to Track Industry Trends for Pitching

Posted on March 16, 2012 by Amanda Jones, PR Director

As a small business owner who likely handles his or her own public relations, there’s an important factor you should ALWAYS keep in mind when pitching to media: a stale PR pitch is like wearing last season’s fashion trend. So … Continue reading →



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Do-It-Yourself PR: How to Create your Own Media Lists

Posted on March 9, 2012 by Amanda Jones, PR Director

It can seem like quite a daunting task to find appropriate publications to feature your small business, without hiring a public relations agency to do the work for you. It can actually be simple if you know where to start. … Continue reading →



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CEO or Marketing Genius: Which Are You?

Posted on February 22, 2012 by Joy Gendusa, CEO PostcardMania

Business owners ask me all the time how I was able to rise above the fray and make PostcardMania a leader in our industry. How did I make the transition from day to day operations to being able to come … Continue reading →



Posted in All Posts, Business Tips, Content Marketing, Copy Writing, Direct Mail Marketing, Email Marketing, Marketing Tips, Marketing Videos, Online Marketing, Public Relations, Social Media | Tagged , , , , , ,

What is a 3-D PR Campaign?

Posted on January 5, 2012 by Guest

How the Different Elements of Your PR Campaign Work Together With all the movies coming out in 3-D these days, I started thinking about how a good PR campaign also has its own 3-D elements.  Well, really, there are four … Continue reading →



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The Art of Getting Attention: Must-Read Public Relations Article

Posted on August 24, 2011 by Joy Gendusa, CEO PostcardMania

In order to grow, every business needs to get the attention of more and more prospects. Obviously, marketing is a huge part of that. But we talk about marketing all the time. Let’s take a few minutes to delve into … Continue reading →



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