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About Joy

Joy Gendusa
is the founder and CEO of PostcardMania, a marketing juggernaut that specializes in direct mail, email and website development. When she isn't orchestrating small business domination or flying around the country to share her marketing expertise, she can be found enjoying sunny Clearwater, FL with her husband and two sons.


Archives: Marketing Videos


Video: Search Advertising and Google AdWords

Learn how search advertising with Google AdWords can help your business reach new customers when they are searching on Google for the products and services you offer. You will also hear from a few business owners who are leveraging Google … Continue reading



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Success Safari Comes to PostcardMania

PostcardMania was lucky enough to host The Wealth Building Annex – Success Safari event not too long ago, and I just came across this amazing video the Annex folks put together about the event. Our CEO, Joy Gendusa was the … Continue reading



Posted in All Posts, Marketing Videos | 1 Comment

HOW TO: Make Sure You Get Results

If you want to be SURE your postcard campaign brings you the results you need — look in the mirror! What I mean is that postcards bring the new prospects to your business, but the success of your campaign depends … Continue reading



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Direct Mail FAQ: What Kind of a Response Should I Expect?

A lot of businesses we work with put so much attention on the response rate of their postcard campaign. I understand why, but there are a lot of other factors that go into a successful campaign! A better way to … Continue reading



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How to Craft the Perfect Marketing Message

Learn from Marc Pritchard, Procter & Gamble’s Global Brand-Building Officer, how the Old Spice brand got its groove (and market share) back with a marketing message that addressed their customer’s insecurities.



Posted in Marketing Videos | 4 Comments

Video of the Week: Dom Sagolla, One of the Creaters of Twitter and Founder of DollarApp, Talks About How He Built and Grew DollarApp.

Key Advice: “The simpler you make your idea, the easier it is… to understand the market and get it out there”



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Video of the Week: Paypal Co-founder Max Levchin Talks About How to Build a Successful Business.



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Video of the Week: How to Speed Up the Sales Cycle by Using Trigger Events

Interview with Jill Konrath, author of Selling to Big Companies.



Posted in Marketing Videos | 2 Comments

Video of the Week: Getting Your Business Cards Noticed

This 51 second video will give you great pointers on making your business card a more effective marketing piece.



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Video of the Week: Create a Strong Call to Action

Jim Logan, AllBusiness.com’s marketing advisor shares some great tips on creating a strong call to action.



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