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Archives: Maniac Dispatch: Industry News
The Presidential Race and Your Business… Are They Related?
As the race for President begins to heat up, there are certain things that we (as astute, savvy marketers) need to pay attention to, because there is an opportunity to improve our marketing by simply observing what works on the … Continue reading
Maniac Dispatch: Every Door Direct Mail Winners and Losers (By Industry)
Every Door Direct Mail (EDDM) from the United States Postal Service is a new program that allows businesses to send a direct mail piece to every address on a mail carrier’s route for a discounted postage rate. The savings are … Continue reading
Maniac Dispatch: HARP Program Advertising HOT for Mortgage Industry
In the early days of PostcardMania, we got a large percentage of business from the mortgage industry, and even though we have grown to service so many more industries, we still keep our ear close to the ground for news … Continue reading
Maniac Dispatch: What’s Working for Chiropractors
Hey there, chiropractors! Just like a great band releasing their “Best of” album, I’ve got the chiropractic marketing cream of the crop here for you today. You don’t want to miss out. So, here we go… When analyzing the campaigns … Continue reading
Maniac Dispatch: Proven Political Advertising Strategy #5
Hey there! This is the final post in my blog series “Proven Political Advertising Strategies”. In this series, I analyzed a five of PostcardMania’s previous political successes to show you what you can use to help you win big in … Continue reading
Maniac Dispatch: Proven Political Advertising Strategy #4
Greetings, vote-seekers! I’m in the middle of a blog series I’m calling “Proven Political Advertising Strategies”. In this series, I am analyzing a few of PostcardMania’s political successes to see what you can use to help you win big in … Continue reading
Maniac Dispatch: Proven Political Advertising Strategy #3
Greetings, politicos! I’m in the middle of a blog series I’m calling “Proven Political Advertising Strategies”. In this series, I am analyzing a few of PostcardMania’s political successes to see what you can use to help you win big in … Continue reading
Maniac Dispatch: Proven Political Advertising Strategy #2
Hello! I’m in the middle of a blog series called “Proven Political Advertising Strategies”, where I am analyzing a few of PostcardMania’s political successes to see what you can use to help you win big in the 2012 campaign season. … Continue reading
Maniac Dispatch: Proven Political Advertising Strategy #1
Campaign season is ramping up, and that means it’s high time I explored some of the political successes PostcardMania has experienced. In this five part series, I’m going to dissect five of our most successful political postcard campaigns and pull … Continue reading
Maniac Dispatch: 4 Marketing Lessons from the Republican Field
Before you jump to any conclusions — this is not a political statement! Whether you like, hate or don’t care about the Republican candidates, you have to admit there is a lot of “marketing” going on as they campaign for … Continue reading