Get blog updates by email.
Get my marketing e-newsletter.
Let's get social!
If it's free, you must take it.
Everybody knows that.
Joy Gendusa
Archives: Joy Recommends
Design Tips You Won’t See on MSNBC
When I started out in business, I was a graphic designer. Design is in my blood, and it’s something I am very passionate about. So it’s only fitting that MSNBC asked me to come back on their “Your Business” show … Continue reading
Joy Recommends: Groundswell: Winning in a World Transformed by Social Technologies
The huge rush to capitalize on the social media movement has resulted in literally HUNDREDS of books on the subject over the past few years! This book keeps coming up on the top of everyone’s lists, though. It even won … Continue reading
Joy Recommends: Rocket Print & Mail
Some of you may not know that my company, PostcardMania, has a sister company called Rocket Print & Mail. Rocket is a full-service mail house, handling all types direct mail marketing including letters, self-mailers, and anything else you can think … Continue reading
Joy Recommends: Amazon’s Kindle 2
I normally recommend what to read, but this week I wanted to tell you about HOW to read it! I just got an Amazon Kindle and it’s changing the way I read. So many times I’ve wanted to take 10 … Continue reading
The New Rules of Marketing & PR
With all the new media exposure and social networking we’ve been doing to promote our Grand Opening, I figured this was a good week to bring back one of my newer favorites from the “Joy Recommends” Archive. This book is … Continue reading
Joy Recommends: Mailing Services with Melissa Blog
In keeping with the theme of mailing services this week, I want to remind everyone about Mailing Services with Melissa, our new Mailing Services Blog. You can tap into Melissa’s vast amounts of mailing experience and knowledge, and get all … Continue reading
Joy Recommends: Yodle – Local Online Advertising
Internet presence is so critical in marketing these days. And the great thing about it is that any business, big or small, can rule the search rankings with the right optimization strategy. That’s where Yodle® comes in. They’ll get you … Continue reading
Joy Recommends: Yodle
I want to stress the importance of accountability for your marketing campaigns and tell you about this new tracking technology called Yodle®. You’ll be able to track exactly how many calls you get off your direct mail campaigns, and they’ll … Continue reading
Joy Recommends: Who Moved My Cheese?
Who Moved My Cheese? by Spencer Johnson, M.D. Don’t let the silly title fool you: this book is a great and fast read (I finished it in about an hour!) that has become extremely relevant in today’s economic climate! The … Continue reading
Joy Recommends: The 80/20 Principle by Richard Koch
The 80/20 Principle: The Secret to Success by Achieving More with Less by Richard Koch We’ve all heard of the 80/20 principle in business, but until I actually started reading this business classic I never realized how many places it … Continue reading