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Archives: Email Marketing
March Client Event Recap
The client appreciation event in March was amazing! I loved getting to sit down and talk with business owners from around the country about marketing and sales. It’s such a great way for us all to learn and grow. We’re … Continue reading
CEO or Marketing Genius: Which Are You?
Business owners ask me all the time how I was able to rise above the fray and make PostcardMania a leader in our industry. How did I make the transition from day to day operations to being able to come … Continue reading
McDonald’s for Cats? Great Ad, Great Landing Page by Blue Buffalo
As a marketer, I am always looking at emails, direct mail pieces, magazine ads, billboards and TV commercials and noting whether or not they are doing a good job of getting my attention. I keep a file of any ads … Continue reading
Email Marketing for Business Owners: Part 3 – HTML vs. Text
Okay. So you know the difference between B2B and B2C email marketing, and you know whether you should use it for lead gen or follow-up. Now, what should they look like… Should you use HTML or text-based emails? The answer … Continue reading
Email Marketing for Business Owners: Part 2 – Follow Up vs. Lead Gen
In part I we talked about the difference between B2B and B2C companies when it comes to email marketing. Continuing with our crash course in email marketing for those who don’t have time to waste, here’s the next important question… … Continue reading
Email Marketing for Business Owners: Part 1 – B2C vs. B2B
I know how busy you guys are (because I’m one of you!), but I also know that there is a lot of different opinions and “advice” out there about email marketing that can be seriously misleading. I’m going to give … Continue reading