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Archives: Direct Mail Marketing
Maniac Dispatch: Every Door Direct Mail Winners and Losers (By Industry)
Every Door Direct Mail (EDDM) from the United States Postal Service is a new program that allows businesses to send a direct mail piece to every address on a mail carrier’s route for a discounted postage rate. The savings are … Continue reading
USPS Every Door Direct Mail (E.D.D.M.): A Potential Disaster for Small Businesses?
Business owners are starting to hear more and more about E.D.D.M. (Every Door Direct Mail) because the USPS has been spending some money promoting it on EDDM TV commercials. Since we have received a good amount of inquiries about it … Continue reading
March Client Event Recap
The client appreciation event in March was amazing! I loved getting to sit down and talk with business owners from around the country about marketing and sales. It’s such a great way for us all to learn and grow. We’re … Continue reading
Maniac Dispatch: Income-scaping for Landscapers – Carve out More Money
Hello there my lawn-cutting and landscaping friends! We’ve worked with many of your peers and now I’m here to tell you the results of their marketing campaigns. Contained below are tactics that were successful in your industry. Let’s dig in… … Continue reading
CEO or Marketing Genius: Which Are You?
Business owners ask me all the time how I was able to rise above the fray and make PostcardMania a leader in our industry. How did I make the transition from day to day operations to being able to come … Continue reading
Pros and Cons of “Every Door Direct Mail” for Small Businesses
The United States Postal Service offers a type of direct mail service to advertisers. It is called “Every Door Direct Mail” (EDDM), and, as a savvy marketer, it is something you should definitely know about. Basically, EDDM allows you to … Continue reading
How to Do a Test Mailing
Before we begin a serious postcard campaign to a market we haven’t promoted to yet, we always do a test mailing to see what kind of response we can expect from the campaign. It would be foolish not to! Even … Continue reading
McDonald’s for Cats? Great Ad, Great Landing Page by Blue Buffalo
As a marketer, I am always looking at emails, direct mail pieces, magazine ads, billboards and TV commercials and noting whether or not they are doing a good job of getting my attention. I keep a file of any ads … Continue reading
Why Repetition Is VITAL
Over thirteen years of helping small business owners get more customers with postcards, I have found that, in general, the hardest thing to convince you of is the necessity of repetitive mailings. I understand why: money is tight, you’re not … Continue reading
Mailing 101: Service Standards
It is crucially important to understand when your mail piece will reach homes or businesses, so you can prepare. The USPS has a set of “service standards” for delivering mail, which basically just state how long it should take them … Continue reading