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About Joy

Joy Gendusa
is the founder and CEO of PostcardMania, a marketing juggernaut that specializes in direct mail, email and website development. When she isn't orchestrating small business domination or flying around the country to share her marketing expertise, she can be found enjoying sunny Clearwater, FL with her husband and two sons.


Archives: Case Studies


Case Study: Yale Appliance & Lighting

I got to interview one of my customers, Steve Sheinkopf, who runs a fantastic retail appliance & lighting shop based out of Boston. Here’s his success… If you’re unable to view the embedded video above Click Here.



Posted in All Posts, Case Studies |

Case Study: Parmer Oaks Dental Care

I have another great success story for you this week! Parmer Oaks Dental Care has been a PostcardMania customer since 2006, with consistent postcard marketing success. Recently the practice printed 12,000 jumbo postcards featuring a “welcome to the neighborhood” letter, … Continue reading



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