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Joy Gendusa
Archives: Business Tips
What the Biggest Loser Can Teach Us about Marketing
Marketing inspiration can come from the most random of places! The other day I was struck with a little marketing wisdom courtesy of the Biggest Loser… I found it really interesting how the contestants talked about “the scale”. They would … Continue reading
March Client Event Recap
The client appreciation event in March was amazing! I loved getting to sit down and talk with business owners from around the country about marketing and sales. It’s such a great way for us all to learn and grow. We’re … Continue reading
The Social vs. Sales Conundrum
I’ve been doing a lot of product research recently on various social media systems for PostcardMania, and I’m instantly approached by sales people once I show the slightest bit of interest. I’m totally fine with that—it’s their job and their … Continue reading
Maniac Dispatch: Income-scaping for Landscapers – Carve out More Money
Hello there my lawn-cutting and landscaping friends! We’ve worked with many of your peers and now I’m here to tell you the results of their marketing campaigns. Contained below are tactics that were successful in your industry. Let’s dig in… … Continue reading
CEO or Marketing Genius: Which Are You?
Business owners ask me all the time how I was able to rise above the fray and make PostcardMania a leader in our industry. How did I make the transition from day to day operations to being able to come … Continue reading
Why Your Business Should Be More Like Zappos
Customer service: what is it, really? It’s the way in which you deliver services and/or products to patrons who in turn, reciprocate by giving you their money, with the potential of repeat business. Good customer service = more repeat business … Continue reading
Save the Local Businesses!
In Clearwater, where I live, there was this great little coffee shop. The owners were locals – really in tune with the patrons. The atmosphere was welcoming. It had all the intangibles that local, non-chain businesses have, and I loved … Continue reading
Why Instant Follow-Up is CRUCIAL
My VP of Sales has a dog and a couple of kids. As a result, he has his carpets cleaned every quarter. He always uses the same company, so rather than try to set the schedule himself, he requested that … Continue reading
Pros and Cons of Groupon for Small Business
So you’re a small local business and you’re trying to decide if Groupon is worth your time. Well, no need to make a list of pros and cons — I’ve done it for you! Since Groupon’s target market is roughly … Continue reading
Maniac Dispatch: Brand Positioning and the Donut Empire
The average consumer is exposed to nearly 3000 marketing messages every day, so it’s no surprise that we can’t catch everything. That’s exactly what happened to me with Dunkin’ Donuts. (image via Dunkin’ Donuts) I was pumping gas the other … Continue reading