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Archives: All Posts
The Presidential Race and Your Business… Are They Related?
As the race for President begins to heat up, there are certain things that we (as astute, savvy marketers) need to pay attention to, because there is an opportunity to improve our marketing by simply observing what works on the … Continue reading
Maniac Dispatch: Every Door Direct Mail Winners and Losers (By Industry)
Every Door Direct Mail (EDDM) from the United States Postal Service is a new program that allows businesses to send a direct mail piece to every address on a mail carrier’s route for a discounted postage rate. The savings are … Continue reading
What the Biggest Loser Can Teach Us about Marketing
Marketing inspiration can come from the most random of places! The other day I was struck with a little marketing wisdom courtesy of the Biggest Loser… I found it really interesting how the contestants talked about “the scale”. They would … Continue reading
USPS Every Door Direct Mail (E.D.D.M.): A Potential Disaster for Small Businesses?
Business owners are starting to hear more and more about E.D.D.M. (Every Door Direct Mail) because the USPS has been spending some money promoting it on EDDM TV commercials. Since we have received a good amount of inquiries about it … Continue reading
Maniac Dispatch: HARP Program Advertising HOT for Mortgage Industry
In the early days of PostcardMania, we got a large percentage of business from the mortgage industry, and even though we have grown to service so many more industries, we still keep our ear close to the ground for news … Continue reading
March Client Event Recap
The client appreciation event in March was amazing! I loved getting to sit down and talk with business owners from around the country about marketing and sales. It’s such a great way for us all to learn and grow. We’re … Continue reading
Debunking Call Tracking Hang-Ups
Sometimes when I get really excited about a new product or service that PostcardMania is launching, I assume that everybody else already understands why it is so amazing, and I forget that there are (as there always are) potential reasons … Continue reading
Maniac Dispatch: What’s Working for Chiropractors
Hey there, chiropractors! Just like a great band releasing their “Best of” album, I’ve got the chiropractic marketing cream of the crop here for you today. You don’t want to miss out. So, here we go… When analyzing the campaigns … Continue reading
Small Business Blogging: The Importance of Guest Bloggers and Influencers
Alas, we come to the final portion of my 5-part small business blogging interview series with pro-blogger and author, Michael Stelzner of SocialMediaExaminer.com. If you missed any of the previous posts, I have provided links to them here: What Is … Continue reading
Maniac Dispatch: Proven Political Advertising Strategy #5
Hey there! This is the final post in my blog series “Proven Political Advertising Strategies”. In this series, I analyzed a five of PostcardMania’s previous political successes to show you what you can use to help you win big in … Continue reading