Ask Joy: Integrateing Postcard Marketing
Joy,
I am in the Real Estate Investment world now, but came from the dot com – tech markets as National Sales Manager for leading companies and start-up’s…
If postcards really work, why is your marketing focused on using e-mail and web/video to attract new clients like me?
More information on how to integrate the two effectively would be great! I like direct target marketing….but want to find a way to pull them to my web site & newsletter!
John
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Dear John,
Thanks for your e-mail. Here is some “insight” about PostcardMania.
We mail over 120,000 postcards every single week to our customer and prospect lists. I started with mailing out 1000 postcards a week when I started my company and then I hit a plateau. And do you want to know what saved and expanded my business? Postcards! I doubled the amount of postcards I was sending out and a few weeks later I doubled my revenue. I kept increasing the amount I was mailing out and this has been the key to my success. Apart from that one has to use other marketing tools such as a website, e-mail marketing etc…
And the way to pull people to your website, apart from paying “pay per click” on google (which is very expensive), is by mailing postcards over and over to the right target market. It’s a very inexpensive way to get someone’s attention and drive them to a landing page or website or have them call you. Then you can capture their information like e-mail address, phone number, etc… and keep warming them up, giving them tips in e-newsletters until they are ready to buy from you. This is how you can combine both and this is what we do.
We do offer web design and e-mail marketing but postcards are still the main product of PostcardMania.
Sincerely,
Joy
