Picture this: You receive a postcard about a local hair salon that is offering a new conditioning treatment (sorry guys you may not be able to relate to this one). You’re interested so you log onto their website and start looking at photos of the salon, reading about the stylists and the new conditioning treatment. You read a full page about this new treatment and you are really interested in trying it! You get to the bottom of the page and you are sold! You WANT this conditioning treatment! But the website page is missing a simple ingredient and they lose you as a customer. What is this missing ingredient?
Most small business websites fail to end each page of their website with a simple call to action (CTA). I read your website page and I am interested, now what do you want me to do? Tell me!!!
If you hired a website copywriter to create your content for you, then I hope this isn’t missing from your site. But if you did the copy yourself you may need to go back and take a second look. Here are some simple calls to action that you can add throughout your site:
- Call today for an appointment! 888-555-1234
- Visit our location today at 123 Main Street!
- Download this free report now
Take a look at your website and make this quick change – you will be glad you did!
