Do you spend hours poring over emails, waiting on the edge of your seat for the next business to tell you about their product or service? I don’t either. So why limit your marketing to only email?
While email marketing is an affordable and effective way to market to your database of current clients and prospects, it can never fully stand alone. Email communication is essential in today’s digital society, but you must first build your list of email addresses to continue your marketing message. How do you this? It goes back to basics: direct mail.
Postcard marketing is an extremely effective and proven way to get your recipients’ attention when they’re not checking their inbox.
A postcard campaign is essential in helping your business:
- Reach prospects or clients when you don’t have their email addresses
- Obtain email addresses by offering a giveaway or contest
- Send important reminders that may get deleted as an email
- Establish a loyal customer base and create awareness
- Establish business credibility — any business can email, but direct mail creates the image of business viability
See why direct mail really can work for your business in this article, Why Direct Mail Still Works — 5 Reasons to Use It Today. Wondering how direct mail and email marketing can bring results for your business? Our marketing consultants can help you create a custom postcard and email marketing campaign from design to mailing based on successful results from your industry, call us to find out what’s working in your industry at 1-866-889-0322 or email me any time at joy.gendusa@postcardmania.com.
Best,
Joy
Another creative way to have your postcard stand out is to use personal urls. An example of a Personal URL would be: yoursite.com/Jim.Smith and when “Jim” visits his personal url, the website will usually be customized to him. It also allows the marketer to track who is responding.
Email marketing is quite effective in lead generation. i made a couple of affiliate sales by email marketing alone.