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About Joy

Joy Gendusa
is the founder and CEO of PostcardMania, a marketing juggernaut that specializes in direct mail, email and website development. When she isn't orchestrating small business domination or flying around the country to share her marketing expertise, she can be found enjoying sunny Clearwater, FL with her husband and two sons.


Monthly Archives: March 2010

Video Critique: Is Your Postcard Design Confusing?

Even a simple invitation can cause confusion when it’s too busy. Take a look.



Posted in Marketing Critiques |

Video of the Week: Why Good Emails Get Blocked and What to Do

Stephanie Miller, VP Return Path and Email Chair for the DMA (Direct Marketing Association), shares how you can make sure your email reaches the inbox of your clients. Tell me what you think!



Posted in Marketing Videos |

One Simple Way to Generate More Revenue!

I made a breakthrough and I want to share it with you. I’ve been at this for 11+ years now, and for most of that time I could not accurately predict our weekly sales numbers. How wonderful would it be … Continue reading



Posted in All Posts |

Featured Article: 50 Best Ways to Generate Leads

BY Daniel Williams From talking to advisors, I often hear that “lead generation” is a talent they have, but one in which they could continue to develop. Well, worry no more. Through submissions by our readers and industry leaders, the … Continue reading



Posted in All Posts | 9 Comments

Video Critique: Is your postcard too wordy?

Too much information can distract your reader from the real message you want to convey. Find out how to make your card stand out. Take a look and let me know what you think.



Posted in Marketing Critiques |

Video of the Week: How to Stand Out in a Crowded Marketplace

Going beyond typical expectations can have its advantages and can take your business to a whole new level. Take a look.



Posted in All Posts, Marketing Videos |