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Joy Gendusa
Monthly Archives: March 2010
Featured Article: Sharpening Your Marketing Axe
It is no wonder that marketing can make or break a business. What often puzzles me is how many businesses don’t do it on a daily basis or they don’t try new approaches and take risks with their marketing to … Continue reading
Video Critique: Would You Visit This Website?
An unprofessional design isn’t always bad, if you know who it’s going to. See what I say and let me know what you think.
Featured Article: Customer Service Is Either Great or Terrible
By Jonathan Salem Baskin I traveled extensively a couple weeks ago and suffered the usual indignities and disappointments of uneven customer service. You know the drill so I won’t bore you with details, except one: After a pleasant, issue-free stay … Continue reading
Is your receptionist losing new customers?
The other day I was at a local salon I go to all the time. As I was waiting for my stylist, I overheard the front desk gal take a few calls. Aside from realizing the way she was handling … Continue reading
Video Critique: I Love This Design!
Take a look at a postcard design that quickly and clearly communicates in every way.
Video of the Week: No One Cares About You!
Is your marketing all about your company and you? Find out what people really care about when reading your message. Tell me what you think!
One Simple Change to a Home Page Doubled Ron’s Customers!
We are embarking on something new in our marketing department here at PostcardMania — traveling around the country doing video case studies of our clients in a huge variety of industries. Stay tuned! Yesterday, I did the first one myself. … Continue reading
Video Critique: An Amazing Design Never Works Alone
When it comes to a great design, does your mailing list matter? Here’s what I have to say. Let me know what you think.
Video of the Week: Making Strategy Simple
Do your employees have “decision paralysis?” Find out how to keep it simple when discussing your business strategy. Tell me what you think!
Why Email Marketing Can’t Stand Alone
Do you spend hours poring over emails, waiting on the edge of your seat for the next business to tell you about their product or service? I don’t either. So why limit your marketing to only email? While email marketing … Continue reading