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Joy Gendusa
Monthly Archives: February 2010
Video Critique: Back Up Your Message
You may have all the right info, but how you deliver or organize it on your postcard will determine your response and if your reader understands the product you´re offering. Take a look and let me know what you think. … Continue reading
You’re invited…
I just got one of those e-vites… you know what I’m talking about? It’s an e-invitation that you RSVP to online from websites like Evite or Pingg. As you respond, “Yes,” “No” or Maybe,” you can see who else is … Continue reading
Featured Article: How a B2B Company Went From Zero Brand Awareness to 190 Leads With Its First-Ever Direct-Mail Effort
By Pete Savage Truition, Inc. is a provider of hosted on-demand e-commerce solutions. Its technologies power online stores for retailers and brand manufacturers such as Sirius Satellite Radio, Philips, Major League Baseball, Dell Financial Services, and ShopNBC. Despite having some … Continue reading
Video of the Week: How much marketing is enough?
2 minutes of simple wisdom from Joy Gendusa regarding the amount that’s needed and her personal secret about marketing her business.
Featured Article: Track Your Results to Prove Your Marketing Effectiveness
If you’re in marketing, you’ve been here: Your client or your boss is considering cutting marketing budgets because she’s not sure they’re paying off. You know sales are up, sales leads seem to be up, but how can you show … Continue reading
Video Critique: Give It to ‘em Straight
You may have all the right info, but how you deliver or organize it on your postcard will determine your response and if your reader understands the product you’re offering. Take a look and let me know what you think!