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Joy Gendusa
Monthly Archives: November 2009
Ask Joy: “Its all in the Sauce or is It?”
Ira, Sorry I didn’t get back to you personally. I have a new assistant and she misunderstood this line. One thing I can tell you is that your client needs to provide a solution to the chain supermarket in terms … Continue reading
Ask Joy Gendusa: Door Hanger Critique
Just wanted to share a critique I was recently asked to do: “Dear Andrew, In terms of the colors I find it a bit hard to instantly read. It’s not bad but it also is not the most professional design. … Continue reading
Video Critique: Every Business Has An Ambassador
Every marketing piece you have for your company is an ambassador for your company and should be treated as such. When government chooses an ambassador, they want to choose someone that will represent them well in presence, credibility and communication. … Continue reading
Black Friday – just for retail? I think NOT.
You may be thinking, Black Friday, that’s just for retailers. Think again. The same marketing strategies retailers use to gear up for the busiest sales day of the year, you should be doing the whole year-round. Let’s look at a … Continue reading
Website Sweepstakes Drawing Results
Ok, drumroll please……… And the winner of the FREE 5 Page Custom Website is Mike Dawson from Dawson Projects Inc. Congratulations Mike! Thank you to all who submitted an entry. Take a look at this link for more information on … Continue reading
Video of the Week: The Design Process, Sound Familiar?
This week’s video very humorously illustrates what can happen when you lose sight of the original message of your design and try to do too much. Keep your designs simple and to the point and you’ll get the reaction you’re … Continue reading
Featured Article: Basic Marketing Dope
Sometimes the simplest data is the best. Marketing is not complex if you know the basics – that’s true with anything, by the way. Here are some tools that are brilliantly simple and with them, you really won’t have to … Continue reading
Ask Joy: Graphic Design- Flat Rate vs Hourly
Hi Joy- I just read your email and have to comment. I am all for flat rate design as that way both I and my client know what to expect. HOWEVER there are cases where my hourly fee can come … Continue reading
Video Critique: What Do I Do Now!
If you don’t tell your prospect exactly what you want them to do next, you will always come up short on whatever your objective for the marketing piece was. Now this, of course, is assuming you’re not just brand building. … Continue reading
Designing on a Tight Budget – It IS Possible!
When I started out in business, I was a graphic designer. Design is in my blood, and it’s something I am very passionate about. So I know first-hand what an effective, eye-catching design can do for your marketing results. With … Continue reading